AMD to retire the ATI brand
Four years ago AMD announced the 5.4 billion dollar acquisition of ATI, now the company plans to get rid of the ATI branding on its graphics line. "Combination of AMD and Radeon actually proved to be a stronger combination than ATI and Radeon in the minds of processor aware consumers, by a statistically significant amount," says marketing VP John Volkmann. This means the new cards will keep the Radeon name, but you will no longer see that red boxed ATI logo. Existing products on shelves won’t see a name change, but new products will be branded AMD Radeon and AMD FirePro. An other reason behind this choice is that AMD intends to integrate both AMD microprocessor technology and Radeon graphics technology on the same chip. The first of these integrated solutions, Ontario, is expected to ship later this year, combining two low-power Bobcat cpus with Radeon graphics.
US $525.00
